Seattle Bike Share Unveiled: Pronto!

 

2014.05.06 Bikeshare bike

This afternoon Puget Sound Bike Share officially announced the new bike share program coming to the Seattle area this summer. Named Pronto!, this new service is set to hit the streets starting late summer and service Downtown Seattle, Belltown, Capitol Hill, South Lake Union, Eastlake, and the University District. Pronto! will be in large part funded by local aviation company Alaska Airlines, which has agree to a $2.5 million sponsorship to support the project in addition to $1 million from the federal government, $750,000 from WSDOT,

I am excited for the project and I sincerely hope the bike share helps spur the development of the “all ages and abilities” cycling that SDOT highlights in its new Bicycle Master Plan (passed in April). However, I have concerns:

  • How will safety and ridership be affected by the incomplete bicycle infrastructure?
  • Will the system and network help Seattleites with the common complaint: I am not comfortable riding in traffic?
  • Hills and rain. Either you deal with them or you don’t – will new cyclists be willing to brave the elements?
  • How will helmets be utilized by annual members? $2 is a lot for a member who also has her own bike and helmet. Will this lead to users neglecting to wear a helmet for these rides despite wearing helmets when riding their personal bike?
  • How deep does the funding go? Bikeshare systems are notorious for needing additional funding and the recent Metro transit funding failure may signal serious financial problems in Pronto!’s future if it should need continued public support.

I’ll be honest: as a cyclist with a passion for sustainable transportation I will be among the first subscribers to the annual membership – more out of support than necessity. I want to see this system succeed and I hope for positive effects to seep into the larger transportation systems and culture of the city. Plus, the added convenience of a bikeshare will be welcome for times I find myself without my bike or when I need a one-way trip. Still, I have my doubts. Is Seattle really ready for this?

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