Last week I wrote about my run in with an angry driver and how cyclists often discuss how they consistently are in danger of being hit, injured, or worse. I asked “How often do you go home at the end of the day and discuss how your life has been put in danger?” And I answered every day. My message was clear: Slow Down for Life. Presently, Vision Zero campaigns around the world are working to decrease traffic fatalities to an unbelievable number” zero. The video I shared shows how ridiculous people think that idea is. Yet there was a time when streets were ruled by people, not automobiles. Drivers were held responsible and it was assumed that people would be in the street so drivers and transit slowed to a pedantic pace. Last year Collectors Weekly published an article about just that. Murder Machines: Why Cars Will Kill 30,000 Americans This Year explores the history of traffic fatalities and looks at a time when the rules and assumptions of the road were very different:
In 2012, automobile collisions killed more than 34,000 Americans, but unlike our response to foreign wars, the AIDS crisis, or terrorist attacks—all of which inflict fewer fatalities than cars—there’s no widespread public protest or giant memorial to the dead. We fret about drugs and gun safety, but don’t teach children to treat cars as the loaded weapons they are.
“The people who really get it today, in 2014, know that the battle isn’t to change rules or put in signs or paint things on the pavement,” Norton continues. “The real battle is for people’s minds, and this mental model of what a street is for. There’s a wonderful slogan used by some bicyclists that says, ‘We are traffic.’ It reveals the fact that at some point, we decided that somebody on a bike or on foot is not traffic, but an obstruction to traffic. And if you look around, you’ll see a hundred other ways in which that message gets across. That’s the main obstacle for people who imagine alternatives—and it’s very much something in the mind.”
Note: there is a video at the end of the article that is somehow both hilarious and terrifying. Be sure to check it out.